Express Sign Blog

Posters, Banners and Signs to Increase Your Holiday Sales This Season

Express Sign & Graphics is a full service sign company with over 20 years of experience designing, fabricating and installing all types of signs and vehicle lettering.

Like it or not, the holiday season has begun.  With the frost barely on the pumpkin (unless you live in New England whose already had it's first snow storm), the holiday buying season is in full force.  Retailers are stocked with Holiday decorations, gift items, and more.  With the current state of economy, it is important for retailers and others to grab the most they can out the largest buying season of the year.  Express Sign & Graphics offers all types of sign products to help you get your message out.

Keep in mind that holiday shoppers are looking for "value" when they purchase.  With the economy as it is, larger retailers are already offering lower prices and special offers as a way to grab shopper. Small retailers, restaurants, services such as salons, spas, and even dog groomers can take advantage of creating "value" for their clients too.  Special offers, BOGO's, added services such as gift wrapping and delivery are valuable ways to help your customers feel they are getting a great "value" by shopping with you.

Signs are critical in letting your customers know what you have to offer.  Express Sign & Graphics creative team can help you get the message out to your customers with attractive signs that sell. Banners are a great way to advertise your message.  Both inside and outside your location, banners offer an inexpensive means of advertising.  We offer full color digital printing to make your banners more exciting and grab attention.  Point-of-Purchase signs which can include A-Frames, Corrugated Signs, Sign Stands, Easel Back Signs, Posters and Shelf Danglers are a great way to increase impulse buys, direct customers to products through out your store and announce special deals.  Even Vehicle graphics can advertise a special offer, inform customers of your store location(s), or increase interest in your product.

It is important that your message stands out and doesn't get lost in the noise of holiday decorations, music and crowds.  Think bold colors, simple text and graphics that are easy to read.  Utilizing QR Codes, those funny little squares on your signs can direct mobile customers to your website, a product video and more.  These can easily be created on free QR
Generator websites such as: http://www.qrstuff.com/.  You can include these on your signs, vehicle lettering, t-shirts, giveaways and more.  These codes can link to a specific product landing page on your site, your Facebook, page, or even a telephone number.

Check out our pre-design Holiday Poster selection for quick and easy signs that can be ready for you in 24 hours.

Don't wait for the holiday season to be in full force.  Call us today and be on your way to increased sales for your business.  You can reach us at 1.877.SIGN123 or 978.250.9890.  Stop by our store Monday - Friday 8:30 am - 5:00 pm at 9B Kidder Road, Chelmsford, MA, or e-mail us at info@signs123.net.  We look foward to working with you.

Read More about Holiday Retail Sales Expectations:

http://blog.nrf.com/2011/11/01/top-ten-holiday-trends-for-2011/

http://www.nrf.com/modules.php?name=News&op=viewlive&sp_id=1206